Kathryn Abell of Edukonexion shares some tips ahead of her talk at the British Education Fair in Madrid taking place on 19-20 October 2015.
When applying to a UK university, the discovery that school grades alone are not enough to gain entry onto the programme of your choice can come as an unwelcome surprise. This is especially true for international students, many of whom see the words 'personal statement' for the first time when starting their university application.
But far from being a barrier, the personal statement is, in fact, one of the stepping stones to achieving your goal of studying at a UK university.
A personal statement can help you stand out
If you have selected your study programme well – that is to say, you have chosen something that you are truly excited about that matches your academic profile – then the personal statement is simply a way to communicate to admissions tutors why you are interested in the programme and what you can bring to it. And given the fact that many universities receive multiple applications for each available place, and that most do not offer an interview, your written statement is often the only way you can express your personality and say 'choose me!'.
The 'personal' in 'personal statement' suggests that you should be allowed to express yourself however you want, right? Well, to a certain extent that is true: admissions tutors want to get a picture of you, not your parents, your teachers or your best friend, so it has to be your work. However, the purpose of the statement is to persuade academic staff that they should offer you one of their highly sought-after university places; although there is no strict template for this, there are specific things you should include and certain things you should most certainly leave out.
The importance of the opening paragraph
The online Universities and Colleges Admissions Service (UCAS) undergraduate application form allows a total of 4,000 characters (around 700 words), meaning that you need to craft the statement carefully. The most important part is unquestionably the opening paragraph, as it acts as an invitation to continue reading. If you are not able to catch the attention of the admissions tutor, who has hundreds of statements to assess, then it is highly unlikely they will read through to the end.
The best advice here is to avoid much-used opening lines and clichés such as 'I have wanted to be an engineer since I was a child'. This kind of thing is not the invitation readers are looking for. Instead, try using an anecdote, experience or inspirational moment: 'Although tinkering with engines had always been a childhood hobby, it was the vision of the fastest car on earth, the Bloodhound, at an exhibition in London, that roused my desire to learn everything I could about automotive engineering'. Really? Tell me more!
Of course, your opening paragraph could start in a variety of ways, but the fundamental purpose is to grab the reader’s interest.
Provide evidence of your commitment and skills
Following on from that, you have to provide evidence of your passion and commitment to your chosen programme, and highlight the specific and transferable skills you possess to study it successfully. You can do this by following the ABC rule.
Action: Include examples of what you have done, experienced or even read that have helped you in your choice of degree and boosted your knowledge of the subject area.
Benefit: By doing these things, explain what you learned or gained; in the case of a book or article, put forward an opinion.
Course: The most successful applicants ensure that the information they include is relevant to their course in order to highlight their suitability. Flower-arranging may allow you to realise your creative potential, but will it help you study astrophysics?
It is perfectly acceptable to base this ABC rule on school-based activities, as not all students have opportunities outside the classroom. However, if you can link extra-curricular pursuits to your desired programme of study, you are further highlighting your commitment. As a general rule of thumb, the information you include here should be around 80 per cent academic and 20 per cent non-academic. So, for example, as a member of the school science club – a non-curricular, academic activity – you may have developed the ability to analyse data and tackle problems logically. Taking part in a work placement falls into the same category and could have helped you develop your communication, time-management and computer skills. You get the idea.
Non-academic accomplishments may involve music, sport, travel or clubs and can lead to a variety of competencies such as team-working, leadership, language or presentation skills. A word of warning here: it is vital that you sell yourself, but arrogance or lies will result in your personal statement landing in the 'rejected' pile. Keep it honest and down-to-earth.
Provide a memorable conclusion
Once you have emphasised your keen interest and relevant qualities, you should round off the statement with a conclusion that will be remembered. There is little point putting all your effort to generate interest in the opening paragraph only for your statement to gradually fade away at the end. A good conclusion will create lasting impact and may express how studying your chosen course will allow you to pursue a particular career or achieve any other plans. It can also underline your motivation and determination.
Use a formal tone, stay relevant and be positive
As you have to pack all this information into a relatively short statement, it is essential to avoid the superfluous or, as I like to call it, the 'fluff'. If a sentence sounds pretty but doesn’t give the reader information, remove it. In addition, the tone should be formal and you should not use contractions, slang or jokes; remember, the statement will be read by academics – often leaders in their field.
Referring to books is fine but don’t resort to using famous quotes as they are overused and do not reflect your own ideas. Also, while it's good to avoid repetition, don't overdo it with the thesaurus.
Negativity has no place in a personal statement, so if you need to mention a difficult situation you have overcome, ensure you present it as a learning experience rather than giving the reader an opportunity to notice any shortcomings. Also, bear in mind that your personal statement will probably go to several universities as part of a single application, so specifically naming one university is not going to win you any favours with the others.
Get some help but never copy someone else's work
Checking grammar, spelling and flow is essential and it is perfectly OK to ask someone to do this for you. A fresh pair of eyes and a different perspective always help, and, as long as the third party does not write the content for you, their input could be of vital importance. And while you may get away with not sticking to all of the above advice, there is one thing that you absolutely must not do: copy someone else’s work. Most applications are made through UCAS, which uses sophisticated software to detect plagiarism. If you are found to have copied content from the internet, or a previous statement, your application will be cancelled immediately. Remember, it is a personal statement.
Get your ideas down in a mind-map first
Finally, I will leave you with my top tip. If you understand all the theory behind the personal statement and have an abundance of ideas floating in your head, but are staring blankly at your computer screen, take a pen and paper and make a simple mind map. Jot down all your experiences, activities, skills, attributes and perhaps even include books you have read or even current items that interest you in the news. Then look for how these link to your course and highlight the most significant elements using arrows, colours and even doodles. Capturing thoughts on paper and making logical deductions from an image can give structure to your ideas.
Register for our British Education Fair in Madrid, taking place on 19-20 October 2015, for a chance to talk directly to staff from 40 UK universities, vocational colleges and English language schools.
Get more advice from our Education UK site on your UCAS application and writing your statement.
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1. Pick a topic you’re passionate about.
Your writing will be both easier and more genuine if you write about what you want to write about, instead of writing about what you think colleges want to hear. The most successful essays describe a moment of personal growth, difficulty, strength, or confidence, all of which people experience in vastly different ways.
If you are serious about your college essay, you will most likely be spending a fair amount of time brainstorming, writing, and editing until you make it as near perfect as possible. Understandably, this process will proceed quicker if you actually enjoy the topic you are writing about.
More importantly, if you love the topic you choose, your reader will see it in your writing: the more passion you feel for a subject, the easier it will be to express yourself. So if your greatest personal growth story occurred as you were picking out socks for the day, so be it. Perhaps you managed to find courage on a stage in front of two thousand, or maybe just two people.
Remember that this is your personal statement, your only chance to differentiate yourself as a unique individual to colleges apart from grades, test scores, and resumes. Write about a topic that excites you, and you will excite your reader.
2. Engage your reader from the first sentence.
Regardless of the topic you choose, your reader’s interest must be captured in the first sentence. Out of thousands of essays, why should yours stand out? A perfect introduction will leap out to the reader and grab their attention.
The best way to do this is through as much detail as you can muster. If you have chosen a sport or activity you excel in, show your reader through your words a split second of what participating in the activity is like. Write as if you are telling a story: what was the setting? What was the weather like? Were there other people there? What emotions were coursing through you at that exact moment?
Many students will begin their essays, “The most life-changing/important/difficult moment in my life has been___.” Over time, admissions officers will lose steam over the constant repetition, and all essays that begin as such will fail to make an impact.
Make it easier for your reader to remember you by writing a story as your introduction. The more specific detail you add in, the more the reader will get into the story and the more sold they’ll be on you.
3. Ask yourself “So What?”
As with any good essay, you should spend at least a paragraph explaining the “so what?” aspect of your essay. If you have chosen a specific activity to write about, in addition to writing about the activity itself, colleges want to know why this particular activity has made an impact on your life.
So you’ve been playing baseball for the last ten years, so what? Perhaps playing baseball taught you teamwork, or made you appreciate the value of practice and determination in achieving your goals. As this is a college essay with a point to make about your character, a substantial portion of your essay should answer the “so what?” question.
Colleges want to know how you have grown as a person through your own experiences and how they have changed you, and stating why such experiences were important to you aid in convincing admissions officers that their school could use more students like you.
If your detail and story-like aspect of your essay comes at the beginning, your “so what?” moment should wrap up your essay, connecting your activity in question with the purpose behind your choice of topic.
4. Read through your essay out loud.
It goes without saying that you should spell-check your essay before sending it off to colleges. As your personal statement is one you will presumably be using for the majority of your college applications (if your colleges use CollgeApp), there is no excuse for sending off an essay that is not completely free of mechanical and grammatical errors.
In addition to the automatic spellcheck on Microsoft Word, set time aside to read over your paper out loud. This will allow you to catch things your mind might otherwise overlook; because you are able to hear any wrong grammar or sentence structure, you are less likely to skip over it.
It is also wise to ask for a second opinion: let your parents read it, your English teacher or your friends. Ask them to read it and tell you what they thought the central message they got out of it was; if it is the same message you were hoping to send to admissions officers, your essay has succeeded.
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