Comapny Culture Essay

Leadership And Corporate Culture

In the job market today, the hiring managers are looking for a leader that they can trust with the business and attain fruits. The problem comes with understanding what kind of leader they are looking for. One firm will want a leader that is in line with the business values of the stake holders while another will go for the candidate whose leadership values are culture based. Despite all the difference in needs, they all want a leader. Employers want an employee who is articulate with the company’s vision, persuasive and who inspires loyalty. It is, therefore, important for both the hiring manager and the job seeker to research in depth about the corporate culture of the firm. This way, the applicant can align their leadership skills to meet the package that the company is looking for.

Generational Shift

Most of the companies are in a problem in the management because of the mixture of generations in the work place. Many will always say that there is a change in company values and that there is a need to change the existing working structures so as to introduce and foster the collaborative culture. Unfortunately, this is a might problem to many firms. It is a source of many problems in most organizations especially because of the difference in priorities between the many generations in the work place. However, this issue can be rectified by following the corporate culture of the particular organization. Transition into any working structures should be guided by the business culture of the company. This will be a problem if the culture is rigid and does not appreciate that things are changing fast.

Actions to Cultivate Corporate Culture

The best way for any organization to promote the corporate culture is by putting its vision and mission in line. All members should understand and the values of the company. They will act as a mirror and as correction point for all members of the organization. The company should take the initiative to train its employees. This enhances confidence in the employees as they work towards a shared purpose. Communication is also vital when trying to foster a culture in any organization. Proper communication will bridge the gap between employees of different age groups who are working in a team. Most importantly, the company needs to acknowledge the differences in skills and talents. Different generations are endowed differently. The company should find a way to align all the skills and abilities to its purpose and culture.

Recently a new phrase called the “Corporate Culture” has evolved and come to the forefront of the minds of many management teams when discussing marketing, research, organizing, and progress for their respected companies. The dictionary defines culture as “the act of developing intellectual and moral faculties, especially through education”.

Companies further define culture as “the moral, social, and behavioral norms of an organization based on the beliefs, attitudes, and priorities of its members”. All companies are different in their beliefs, attitudes, and priorities and most do not consciously plan to develop a certain culture. It develops unconsciously usually based upon the thoughts and ideas of the upper brass or founders of the company. Successful companies adopt strategies to strengthen their corporate culture in order to run effectively and efficiently. Hewlett Packard developed and implemented “the HP Way” program to inform employees and customers of their culture.

Developing a corporate culture starts with the hiring of employees. Companies seek strong, hard-working, enthusiastic employees that believe in the company’s mission and will help the company succeed. Positive, intelligent, and dedicated employees can make the company progress as quickly as negative, unqualified, and lazy employees can falter an organization. With the proper work environment and some guidance from a team oriented management staff, the employees can start to form the company’s culture.

The staff’s demeanor and attitude are vital attributes to look at and monitor. They are essential attributes which can tell customers volumes about a company. From the way an employee dresses and acts to the tidiness of the workplace, how a company is judged is usually from its appearance. The visual aspect is a large part of a company’s culture as well as its structure.

Behavior rules and boundaries have to be clearly communicated and understood by all in order to solidify a working and positive culture. With most companies adopting a wide variety of staff from various cultures, backgrounds, experiences, sometimes rules are misinterpreted or completely forgotten. Management has to communicate often with their staff to clear up any confusion. A well informed and knowledgeable staff leads to a concrete corporate culture.

Looking at one’s corporate culture also lends itself to analyzing how the customer can be served better. This gap can be filled possibly by remolding the attitudes of the staff or reshaping selection criteria of new hirees or management. Thinking of the ideal and matching that with an honest examination of the current company culture may help fill the gap or tear down the roadblock which impedes progress. All of these ideas relate to how companies approach and deal with customers and the community.

Customers and the community make up the backbone to any company. Without customers or community support, a company would lose money and eventually would have to shut down. Only by making customers happy and developing a positive community image can a company grow and prosper. The corporate culture of a company projects its image every time a transaction is made, whether monetary, charitable, or otherwise. As stated previously, image is everything and everybody is looking, all the time. A shiny image with an impeccable record with the community will sell product and keep customers and clients coming. Moral business practices, selective hiring, detailed training, and a clean appearance are steps leading to success.

The recognition and importance of corporate culture is growing everyday as the effect of several points. The more hands-on management style that many companies are adopting allows employees to make more decisions and act like owners. Many companies allow flexible work schedules and business-casual environments. Also the development of work teams and group activities with a wide cultural base highlight the significance of corporate culture. Organizations may need to change their corporate culture very quickly due to an ever changing industry. It can be done with some careful planning, but some values and beliefs should be non-negotiable. These should be reflected in the company’s mission statement and must stand tall without any bending. Corporate culture is an idea that cannot be easily ignored or dismissed for if a company wishes to be financially successful, have a positive reputation, and be in good standing in the community, companies need to shift their focus to building a solid corporate culture.

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